Following the article inserted in the newspaper Le Nouvelliste in publishing Monday 4 and Tuesday, November 5, 2013 and titled “For imported rum, Bicha degrades voodoo and Barbancourt” Daniel Fils-Aimé aka Tonton Bicha published an open letter to this newspaper to clarify his options while basing his argument on what he actually says in the spot.
As with every communicational process, there is also that everyone has understood to listen to the spot in question. Here, we were attentive to sound and feel every second of this advertising. The article Nouvelliste is not the trial of the commercial battle between two brands.
It is fair game. However, he stressed the desacralization of everything in this country on the pretext of commercial interests. Imagine an ad that says that the host of Catholic churches is only good unless it is made in such a brand of flour, that the Lord’s Supper brings you closer to God than if the wine is such a source. The advertising of Tonton Bicha touches to voodoo, a religion, and it challenged us. There are also between the lines in the article, the issue of national production.
The CEO of Bakara, Johnny Baboun made it clear that soon that he will have a factory in Haiti and we are delighted.
In the article of Nouvelliste, we do not hide the fact, there is also a bias toward a product, the Rhum Barbancourt, which is a national pride. A source of inspiration for the best and pure, to speak as Bicha.
The new spot in Audio mode (Creole) …
The letter below [Translated in English by @haitinews509]:
I was on tour in Canada when a friend sent me an email in which he invited me to read an article in the oldest daily newspaper, Le Nouvelliste, which talked about me. The title of the article led me to believe it was an interested approach: “For an imported rum, Bicha degrades voodoo and Barbancourt.” I categorically deny the charges against me. Besides, if you want to refer to my last ad Bakara, I never mentioned “Barbancourt”. The art is very difficult to understand, especially when you’re not ready. In addition, it is clear that we are in the presence of a false debate. In your article, you have misled your stakeholders.
From this observation, I am entitled to ask myself some questions: A “Director of opinion” of the caliber of Roberson Alphonse, is he not able to assess and judge a work of art with complete objectivity? The personage Tonton Bicha, doesn’t he have the right to represent a rum called “Bakara”? Do not I have the right to advertise for a company that appreciates their fair values my talents? In acting in this way, do I have committed a designated offense punishable by Haitian criminal law? First, I must confess that I accepted to monetize my talents by making available to the said rum because I think it is good quality.
And especially because of its constant presence through various cultural activities such as fiestas, the rara, carnival, our various festivals, sports, so on. In the light of these considerations, could we not say that this is the real cultural Haitian rum? Despite its young age, it was able to attract the sympathy of a large number of consumers. My friend Alphonse, in your article, those interviewees commented from false information. Since at any point in time I had to cite “Barbancourt” nor to undertake a smear campaign against this product.
Even when I would mention it, it would not be a mortal sin. We want to show the competition between Pepsi and Coke. Contrariwise, I would not do it under any circumstances in a country where the culture of tolerance is lacking. There is no need to remind you that when the data are incorrect, the results will always be wrong. Some of your players who set themselves up as defenders of national production does not even have the courage to use a local pipe, or rather “made in Haiti”.
How hypocritical! How these intellectuals can get caught in this trap? If I’m not mistaken, I think the authorities cry all day long “Haiti is open for business.” This behavior isn’t it likely to discourage potential investors Haitian or foreign? My Brother Roberson, what is the economy of such an approach? There can be no development without competition. Let me remind you that I am an advertising having been honored more than a dozen times. So I control my job very well, and my millions of fans can attest. If any competitor feels threatened by the skyrocketing of Bakara, it should improve the quality of its product and then find a good advertising. My dear Roberson Alphonse, you are greatly mistaken about me, and I forgive you, brother.
A final reminder: the article 313 of the Haitian Penal Code states: “Will be guilty of defamation, the one who, whether in public places or meetings, or in an authentic and public act, either in writing or not printed, which has been displayed, sold, or distributed, will be imputed to any individual the facts that undermine his honor and his consideration.
Do not worry about it, I will not ask you to show me a public apology. But the most amazing thing is not the one hiding behind the acts of bravado, but one that recognizes to have caused harm to others. We are only man to the extent when we are able to feel the rhythm of this dimension.